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Toplines - Negative Campaigning - October 13, 2008
National
Survey of 1,000 Likely Voters 1* Is this year’s Presidential election more positive than
most, more negative than most, or about the same as most recent elections? 14% More positive 32% More negative 51% About the same 3% Not sure 2* Is it possible for a candidate to win an election without
criticizing his opponent? 46% Yes 3* Has Barack Obama’s campaign been generally
positive, generally negative, or somewhere in between? 40% Generally positive 36% Somewhere
in between 0% Not sure 4* Has John McCain’s campaign been generally positive, generally
negative, or somewhere in between? 17% Generally positive 40% Somewhere
in between 0% Not sure 5* Does
the media report more on negative campaigning than or on the issues raised by
the candidates? 74% Negative campaigning 12% Not
sure NOTE: Margin of Sampling Error, +/- 3.5
percentage points with a 95% level of confidence |