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Toplines - Cheerios - June 23-24, 2009

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National Survey of 1,000 Likely Voters
Conducted June 23-24, 2009

By Rasmussen Reports

1* How closely have you followed news reports about the federal Food and Drug Administration and Cheerios?

14% Very closely
30% Somewhat closely
31% Not very closely
22% Not at all
3% Not sure

2* The Food and Drug Administration has declared that Cheerios should be regulated as a prescription drug. The government agency says that the cereal is advertised for use in the prevention, mitigation and treatment of disease. Should Cheerios be regulated as a prescription drug?

4% Yes
87% No
9% Not sure

3* If Cheerios claims that it can help reduce cholesterol, should it be removed from the grocery shelves and sold only in pharmacies?

3% Yes
93% No
4% Not sure

4* Do you favor or oppose increased government regulation of cereal products?

13% Favor
69% Oppose
17% Not sure

5* Do health claims on food packages in grocery stores make you more likely or less likely to purchase the product, or do they have no impact on your shopping?

35% More likely
17% Less likely
45% No impact
3% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence