National Survey of 1,000 Likely Voters
Conducted September 16, 2008
By Rasmussen Reports

1* Is this year’s Presidential election more positive than most, more negative than most, or about the same as most recent elections?

20% More positive

23% More negative

55% About the same

3% Not sure

2* Is it possible for a candidate to win an election without criticizing his opponent?

41% Yes
44% No
15% Not sure

3* Has Barack Obama’s campaign been generally positive, generally negative, or somewhere in between?

39% Generally positive
30% Generally negative

30% Somewhere in between

1% Not sure

4* Has John McCain’s campaign been generally positive, generally negative, or somewhere in between?

21% Generally positive
38% Generally negative

41% Somewhere in between

1% Not sure

5* Does the media report more on negative campaigning or on the issues raised by the candidates?

79% Negative campaigning
11% The issues

10% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence