National Survey of 1,000 Likely Voters
Conducted October 13, 2008
By Rasmussen Reports

1* Is this year’s Presidential election more positive than most, more negative than most, or about the same as most recent elections?

14% More positive

32% More negative

51% About the same

3% Not sure

2* Is it possible for a candidate to win an election without criticizing his opponent?

46% Yes
45% No
8% Not sure

3* Has Barack Obama’s campaign been generally positive, generally negative, or somewhere in between?

40% Generally positive
24% Generally negative

36% Somewhere in between

0% Not sure

4* Has John McCain’s campaign been generally positive, generally negative, or somewhere in between?

17% Generally positive
42% Generally negative

40% Somewhere in between

0% Not sure

5* Does the media report more on negative campaigning than or on the issues raised by the candidates?

74% Negative campaigning
13% The issues

12% Not sure

NOTE: Margin of Sampling Error, +/- 3.5 percentage points with a 95% level of confidence