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40% of TV Viewers Say There Are More Negative Campaign Ads This Year

Monday, October 04, 2010

With the midterm elections just a month away, television viewers are noticing more political attack ads than ever, but most say the ads aren't changing their minds.

A new Rasmussen Reports national telephone survey finds that 40% of Adults who at least occasionally watch TV say there is more negative political advertising this election year than in previous years.  Only nine percent (9%) feel there are fewer negative ads, while 47% think the number is about the same as in past election years. (To see survey question wording, click here.) 

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The survey of 1,000 Adults was conducted on September 27-28, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.


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