Monday, July 25, 2016
Television, primarily cable, still reigns supreme for political news among voters, and while they remain skeptical, voters are slightly more trusting of the news they are getting this election cycle compared to past years.
A new Rasmussen Reports national telephone and online survey finds that 54% of Likely U.S. Voters say they will get most of their political news in 2016 from television. That includes 35% who will rely mostly on cable news networks and 19% who prefer traditional TV news networks. Twenty-eight percent (28%) say they’ll look mostly to the internet for their political news, up from 22% last December and similar to the number measured during the 2014 midterm elections.
Eight percent (8%) say they’ll rely on print newspapers, while five percent (5%) prefer radio for their political news. (To see survey question wording, click here.)
The national survey of 1,000 Likely Voters was conducted on July 20-21, 2016 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.Rasmussen subscribers can log in to read the rest of this article.
ORLimited Time Discount Offer: $12.00/6 months
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.