Now even Opie and the Fonz are for Barack Obama.

Everywhere you look in recent months the Democratic candidate for president has been getting the nod from the bright lights in Tinseltown, whether it’s a formal endorsement, a celebrity-stocked fund-raiser in Hollywood or just a snarky comment in passing from a star.

But 40% of U.S. voters say they are less likely to vote for a candidate on the basis of a Hollywood star’s endorsement, according to a new Rasmussen Reports national telephone survey.

Only four percent (4%) say a star’s endorsement makes them more likely to vote for a candidate, while 55% say it has no impact on them at all.

One-third of voters (33%) say they have refused to watch a movie because of an actor’s political views, although 62% say that’s not the case for them.

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While 44% of men say a Hollywood endorsement make them less likely to vote for a candidate, just 36% of women feel that way. Nationally, Obama polls more strongly among women voters than among men.

Given Hollywood’s liberal reputation, it’s not surprising that 61% of Republicans say a Hollywood star’s endorsement backfires in terms of their votes, compared to 22% of Democrats and 39% of unaffiliated voters. For 70% of Democrats, a star’s endorsement has no impact, and 57% of unaffiliated voters and 37% of Republicans agree.

Only one percent (1%) of Republicans say they are more likely to vote for a candidate because of a Hollywood performer’s endorsement. Six percent (6%) of Democrats and four percent (4%) of unaffiliateds feel the same way.

George Clooney acknowledged this voter antipathy when he endorsed Obama and went so far as to hold a fundraiser for the candidate last month -- in Switzerland.

Most voters think they know who has Hollywood’s backing this time out though. Seventy-eight percent (78%) say Obama gets the most support from Hollywood in this election. Seventeen percent (17%) are not sure, and just five percent (5%) think Republican candidate John McCain has the most backing from the stars.

Yet while 89% of likely McCain voters think the Democrat is Hollywood’s choice, only 67% of those who plan to vote for Obama agree.

Obama has reportedly received at least six times as much in contributions from Hollywood as McCain has.

Nationally Obama has maintained a steady lead over McCain all month in the Rasmussen Reports daily Presidential Tracking Poll, but today’s numbers show a tightening of the race.

Thirty-six percent (36%) of men and 30% of women say they have refused to watch a movie because of an actor’s political views.

A majority of Republicans (52%) say the same, compared to just 18% of Democrats and 31% of unaffiliated voters. Seventy-seven percent (77%) of Democrats say they have not done that, along with 44% of GOP voters and 63% of unaffiliateds.

Forty-six percent (46%) say Hollywood makes movies in an election year to influence how people vote, but 27% disagree. Nearly as many (26%) are undecided.

Sixty-seven percent (67%) of Republican voters believe Hollywood does plan movie releases for an election year, as do 50% of unaffiliated voters. Just 26% of Democrats think that, however. In fact, a plurality of Democrats (44%) say it is not true, while only 13% of Republicans and 23% of unaffiliated voters agree.

In the survey taken Sunday night, after the film’s second weekend in release, 94% say they have not seen “W.,” liberal director Oliver Stone’s new biopic about President Bush. Four percent (4%) say they have seen the movie.

The highest level of viewership was among self-designated liberals (8%), those who attended high school but did not graduate (8%), government employees (7%) and voters ages 18-29 (7%).

After a strong showing its opening weekend, “W.” tanked at the box office last weekend and now is predicted to fall short of breaking even.

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