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Partisans See Election 2012 As Very Important, Unaffiliateds Not So Sure

Wednesday, July 11, 2012

As they do every presidential election season, political activists quickly start talking about how this election is the most important of their lifetime. They rile up their own team with this perspective but fail to connect with many unaffiliated voters. (Sign up for free daily e-mail update with all the latest polling highlights) .

A new Rasmussen Reports national telephone survey finds that, in terms of the impact on their own lives, 74% of Republicans say Election 2012 is Very Important. Virtually the same number of Democrats (73%) agree. However, among voters not affiliated with either of the major parties, just 42% believe the upcoming election is that important.  (To see survey question wording, click here.)

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This national survey of 1,000 U.S. Likely Voters was conducted on July 5-6, 2012 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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