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69% Say Reporters Try To Help The Candidate They Want To Win
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Seven out of 10 voters (69%) remain convinced that reporters try to help the candidate they want to win, and this year by a nearly five-to-one margin voters believe they are trying to help Barack Obama.

A new Rasmussen Reports national telephone survey finds that 50% of voters think most reporters are trying to help Obama win versus 11% who believe they are trying to help his Republican opponent John McCain. Twenty-six percent (26%) say reporters offer unbiased coverage (demographic crosstabs available for Premium Members).

Just last week a Rasmussen Reports survey found that 51% of voters believed reporters were trying to hurt McCain’s running mate, Alaska Governor Sarah Palin, with their news coverage.

Interestingly, while 83% of Republican voters think most reporters are trying to help Obama, 19% of Democrats agree, one percentage point higher than the number of Democrats who believe they are trying to help McCain. Unaffiliated voters by a 53% to 10% margin see reporters trying to help Obama.

Forty-five percent (45%) of Democrats say most reporters are providing unbiased coverage in the current presidential campaign, but only 20% of unaffiliateds and nine percent (9%) of Republicans agree.

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Voters from both parties, however, are skeptical of media bias in general. Eighty-six percent (86%) of Republicans think reporters try to help the candidate they want to win, and a plurality of Democrats (49%) believe that, too. Seventy-four percent (74%) of unaffiliated voters agree.

Only 21% of voters overall say reporters try to offer unbiased coverage.

These numbers track closely with findings from a Rasmussen Reports survey in mid-July and follow criticism throughout last week’s Republican convention of media coverage viewed as exceptionally hostile to Palin. Democrats, however, are a bit more questioning of the media now and slightly less inclined to regard them as favorable to Obama.

Among all voters, 57% believe Obama has received the best treatment by the media, while 21% say McCain has been treated best. Only nine percent (9%) believe the media has been most favorable to Senator Hillary Clinton, who was Obama’s closest rival for the Democratic presidential nomination.

Forty-two percent (42%) think reporters would hide information that hurts the candidate they want to win, but 34% do not agree. But there’s a partisan divide here: While 63% of likely McCain voters believe reporters would hide information harmful to the candidate they favor, 52% of potential Obama voters do not agree.

Perhaps this explains why 46% of voters say they most trust information about the presidential campaign from family and friends as opposed to 32% who trust the information from news reporters more.

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Rasmussen Reports is an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information.

The Rasmussen Reports ElectionEdge™ Premium Service for Election 2008 offers the most comprehensive public opinion coverage ever provided for a Presidential election.

Scott Rasmussen, president of Rasmussen Reports, has been an independent pollster for more than a decade.