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Poll: 25% of Viewers Have Money Riding on Super Bowl
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Sixty percent (60%) of American adults say they plan to watch the Colts and the Bears compete on Super Sunday this year. Overall, 42% expect a game that will ultimately be decided by ten points or less. As with all Super Bowls, those watching will include a mix of football fans who follow the action all season long and more casual fans who enjoy what has become a national celebration. Among the regular season football fans, 53% expect the winner to have less than a ten point edge.

An earlier survey found that 59% expect Peyton Manning and the Indianapolis Colts to be that winning team.

The winner may be especially important to 25% of those watching the big game. One-quarter of all viewers will have at least a little money riding on the game in the form of an office pool or wager of some kind. Among the regular football fans, 34% have money riding on the game.

Still, there’s more to a Super Bowl than just the game itself. Among all of those who plan to watch, 63% say that the Super Bowl commercials are the best ads of the year. Nineteen percent (19%) disagree with that assessment.

But, even the best commercials can’t compete with the game itself-- just 15% say they’ll be watching the commercials more than the game on Sunday. Seventy-six percent (76%) will be focusing on the game.

However, the commercials do a bit better than the cheerleaders--just 12% think men will be tuning in to check out the cheerleaders.. There is no gender gap on this question—75% of women believe that men are paying more attention to the game.

When the players take a break from the action, 60% of Super Bowl fans will watch the halftime show. That figure includes 69% of women and 52% of men.

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Rasmussen Reports is an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information.

The Rasmussen Reports Election Edge™ Premium Service offers the most comprehensive public opinion coverage available anywhere.

Scott Rasmussen, president of Rasmussen Reports, has been an independent pollster for more than a decade.

Survey of 1,000 Adults
January 27-28, 2007

Will you place a bet, participate in a pool or wager money on the game in any fashion?

Yes

25%

No

72%

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