National Survey of 1,000 Adults
Conducted November 30 – December 1, 2014
By Rasmussen Reports
1* Have you started your holiday gift shopping yet?
2* Have you finished your holiday gift shopping yet?
3* This holiday season, will you spend more or less on gifts than you did last year?
4* Did you go shopping on Black Friday?
5* (Answered by 215 Adults who shopped on Black Friday) Did Black Friday sales make you buy some gifts you didn’t originally intend to buy?
6* (Answered by 215 Adults who shopped on Black Friday) On Black Friday, were most of your purchases for yourself or holiday gifts for others?
7* Do you consider holiday gift shopping a fun experience or an unpleasant chore?
8* Would you prefer stores to show signs saying “Merry Christmas” or “Happy Holidays”?
9* How much of your gift shopping will be done online?
NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence