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Questions - Fast Food - January 18-19, 2011

Wendy’s Is the Winner in Battle of the Top Burger Chains
Those Who Eat Fast Food Go For Convenience and Cost, Not Quality
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National Survey of 1,000 Adults
Conducted January 18-19, 2011
By Rasmussen Reports

 

1* In a typical week, how often do you eat a meal from a fast-food restaurant?

 

 2* Generally speaking, when you eat at a fast-food restaurant, do you eat there because it’s less expensive, it’s convenient, because you like the food or some another reason? (Asked to only those who eat fast food at least once a week)

 

3* Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable opinion of McDonald’s?

 

 4* Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable opinion of Burger King?

 

5* Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable opinion of Wendy’s?

 

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence