National Survey of 1,000 Adults
Conducted February 7-8, 2011
By Rasmussen Reports
1* Do you drink coffee?
2* Generally speaking, which do you like more – coffee you make at home or coffee you buy in a store or restaurant?
3* If you buy a cup of coffee, are you more likely to buy it from Starbucks, Dunkin’ Donuts, a convenience store like 7-11, a local coffee shop or somewhere else?
4* Generally speaking, is coffee you buy at a store or restaurant overpriced compared to other non-alcoholic beverages?
5* Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable opinion of Starbucks?
6* Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable opinion of Dunkin’ Donuts?
NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence