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Just 31% Hold Favorable Opinion of Tiger Woods

Wednesday, March 16, 2011

It’s been one year since Tiger Woods announced he would make his competitive return to golf following months of tabloid scandal, but Americans’ opinions of the golfer have changed little since then.

A new Rasmussen Reports national telephone survey shows that 31% of American Adults share a favorable opinion of Woods, including just 12% who view him Very Favorably. Sixty percent (60%) regard the golfer unfavorably, with 27% who view him Very Unfavorably. (To see survey question wording, click here.) 

In 2007, 83% of Americans held a favorable opinion of Woods, but his favorables went into a free-fall after the media exposure of his numerous marital infidelities. In early December 2009, just after the car accident that triggered months of scandalous headlines, 56% held a favorable opinion of Woods.By  last March, his favorables had fallen to 30%. 

As has been the case since the scandal broke, women view the golfer less favorably than men do: 42% of men hold a favorable opinion of Woods, compared to 21% of women. Men under age 40 regard the golfer more favorably than do their elders. Unmarried adults have a slightly more favorable view of him than those who are married.

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The survey of 1,000 Adults was conducted on March 11-12, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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