Tuesday, April 12, 2011
Glenn Beck’s Fox News program averages roughly two million viewers a night, but new polling finds that one-in-three Americans don’t know who he is.
A new Rasmussen Reports national telephone survey finds that 32% of Adults have at least a Somewhat Favorable impression of Beck, with 16% who view him Very Favorably. Thirty-five percent (35%) have an unfavorable opinion of the Fox News host, including 24% with a Very Unfavorable view. However, 33% don’t know enough about the former CNN personality to offer an opinion of him. (To see survey question wording, click here.)
By comparison, 47% have a favorable opinion of Katie Couric, the anchor of the CBS Evening News who like Beck is stepping down. Thirty-eight percent (38%) view her unfavorably.
Fifty-four percent (54%) of Americans are aware that Beck is the TV host leaving the Fox News channel. Nine percent (9%) think the departing host is Bill O’Reilly whose show is first in the cable ratings, while two percent (2%) say it's Greta Van Susteren. One percent (1%) think Sean Hannity is leaving Fox News. But 34% aren't sure.
Beck’s 5 pm EST program began airing in 2009 and has been one of the top cable news programs ever since. He also hosts a nationally syndicated radio program that ranks fourth among long-form talk shows, averaging nine million weekly listeners. The Connecticut native also has penned six New York Times-best selling books.
The survey of 1,000 Adults was conducted on April 8-9, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.Rasmussen subscribers can log in to read the rest of this article.
ORLimited Time Discount Offer: $12.00/6 months
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.