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Americans Are Getting A Head Start on Holiday Shopping

Monday, November 19, 2018

Americans aren’t waiting for Thanksgiving to be done to start their holiday shopping, and a growing number say they plan on opening their wallets wider this year than in years past.

A new Rasmussen Reports national telephone and online survey finds that 44% of American Adults have already started their holiday gift shopping. That’s down slightly from last year’s all-time high of 47%,  but higher than findings from previous surveys dating back to 2006. Fifty-three percent (53%) have not started their shopping yet. (To see survey question wording, click here.)

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This survey of 1,000 American Adults nationwide was conducted on November 14-15, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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