More Holiday Shoppers Doing Business Online
Wednesday, December 03, 2014
Is Cyber Monday eclipsing Black Friday?
A new Rasmussen Reports national telephone survey finds that 78% of American Adults plan to do at least some of their holiday gift shopping online this year. That’s up from 71% a year ago and 60% in 2012.
The latest finding includes 45% who say they will do at least half of their shopping on the Internet, with 24% who will do most or all of it online. One-in-five adults (20%) still don’t plan on buying any gifts online. (To see survey question wording, click here.)
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The survey of 1,000 Adults nationwide was conducted on November 30 – December 1, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
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