Wednesday, November 24, 2010
More Americans are choosing to avoid the crowds this holiday season by shopping for gifts online.
The latest Rasmussen Reports national telephone survey shows that 64% of Adults say they'll do at least some of their holiday shopping on the Internet this year.
That number includes two percent (2%) who plan to do all their shopping online and 14% who say they'll do most of their shopping that way. Another 14% believe about half of their gifts will be bought online, while 34% say at least some will be. (To see survey question wording, click here.)
Thirty-five percent (35%), however, say they will not go online for any of their holiday shopping.
This time last year, 56% of Americans said they'd do at least some of their shopping online, but 42% didn't plan on it.
In December 2006, nearly half of adults (49%) said they did not plan on doing any holiday shopping over the Internet.
The survey of 1,000 Adults nationwide was conducted on November 20-21, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.Rasmussen subscribers can log in to read the rest of this article.
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