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10% Now Finished With Holiday Shopping After Black Friday

Tuesday, November 30, 2010

They’re off and running, but Black Friday doesn’t appear to have given the boost to holiday shopping that it did a year ago.

The latest Rasmussen Reports national telephone survey finds that 44% of Americans say they have now begun their shopping for the Christmas season, up six points from 38% just before Thanksgiving.

Fifty-four percent (54%) of Adults still have not started shopping yet. (To see survey question wording, click here.)

A year ago, following the Black Friday sales rush, 48% had begun shopping, while 50% were procrastinating.

Ten percent (10%) of Americans say they’ve already finished their holiday shopping, compared to six percent (6%) who were finished prior to Thanksgiving. Eighty-five percent (85%) say they’re not yet finished, down from 91% in the previous survey.

A year ago, the number of shoppers who were done doubled from seven percent (7%) to 14% over the Black Friday shopping weekend.

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The survey of 1,000 Adults nationwide was conducted on November 28-29, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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