21% Have Finished Their Holiday Shopping; 35% Haven't Begun Yet
Monday, December 12, 2011
One-in-five Americans have now finished their holiday shopping, but one-third of adults haven't even started.
A new Rasmussen Reports national telephone survey finds that 21% of American Adults say they now have finished their holiday gift shopping. That means another 10% have gotten finished in the past two weeks since only 11% were done just after Black Friday.
Seventy-six percent (76%) have not completed their shopping. (To see survey question wording, click here.)
Sixty-one percent (61%) of adults now at least have begun shopping, meaning 14% more have started since two weeks ago. Thirty-five percent (35%) still haven't begun their holiday shopping yet.
The latest findings on both questions are comparable to those found this time last year.
(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.
The survey of 1,000 Adults nationwide was conducted on December 9-10, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
Rasmussen subscribers can log in to read the rest of this article.
Limited Time Discount Offer: $12.00/6 months
Rasmussen Reports is a media company specializing in the collection,
publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events
in the news and other topics of interest. To ensure editorial control and independence,
we pay for the polls ourselves and generate revenue through the sale of subscriptions,
sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics
provides the content to update the Rasmussen Reports web site many times each day.
If it's in the news, it's in our polls. Additionally, the data drives a
daily update newsletter and various media outlets
across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll
and commentaries are available for free to the general public.
Subscriptions are available for $4.95 a month or 34.95 a year
that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections,
consumer confidence, and issues that affect us all. For those who are really into the numbers,
Platinum Members can review demographic crosstabs
and a full history of our data.
To learn more about our methodology, click here.