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Despite Bankruptcy, Americans Still Like Sears

Thursday, October 18, 2018

Sears joins a growing list of retail giants to file for bankruptcy, as Americans continue to gravitate to online shopping outlets such as Amazon. Still, most Americans like Sears and have purchased an item from the department store at some point in their lives.

A new Rasmussen Reports national telephone and online survey finds that 59% of American Adults have at least a Somewhat Favorable impression of Sears, Roebuck and Co., including 18% who have a Very Favorable opinion. Twenty-three percent (23%) view Sears unfavorably, but only five percent (5%) have a Very Unfavorable view of the store. Eighteen percent (18%) are not sure. (To see survey question wording, click here.)

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The survey of 1,000 American Adults was conducted on October 15-16, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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