Thursday, January 20, 2011
Apparently, it's the price and convenience that sells Big Macs, Whoppers and fries, not the way they taste.
A new Rasmussen Reports national telephone survey finds that 42% of American adults say they eat at fast food restaurants at least once a week, including 12% who eat there two or three times every week. Two percent (2%) eat fast food more than three times a week. Fifty-five percent (55%) say they rarely or never eat at fast food restaurants. (To see question wording, click here.)
Among those who eat fast food, 48% say they do so because it's convenient, while 25% say it's because the food is less expensive. Just 16% say they eat fast food because they like it.
Adults ages 30 to 39 and those who earn $60,000 to $75,000 per year are more likely to eat fast food than those in any other age and income demographic.
The survey of 1,000 Adults nationwide was conducted on January 18-19, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.Rasmussen subscribers can log in to read the rest of this article.
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