Mother’s Day

Survey of 1,000 Adults

Conducted May 3-4, 2008

1* We’re just about finished…is Mother’s Day one our nation’s most important holidays, least important holidays, or somewhere in between?

31% Most important

8% Least important

59% Somewhere in between

2% Not sure

2* Is your mother still alive?

58% Yes

41% No

2% Not sure

3* Will you visit or call your mother on Mother’s Day?

67% Visit

27% Call

2% Neither

3% Not sure

4* Will you send your mother flowers for Mother's Day?

26% Yes

59% No

15% Not sure

5* Is being a Mother the most important role for a woman to fill in today’s world?

64% Yes

20% No

16% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence