Holiday Shopping

Survey of 1,000 Adults

November 4-5, 2007

1) Have you started your holiday gift shopping this year?

27% Yes
69% No
4% Not sure

2) Have you finished your holiday gift shopping yet?

5% Yes
91% No
4% Not sure

3) This holiday season, will you spend more or less on gifts than you did last year?

17% More
53% Less
28% About the same

2% Not sure

4) When all is said and done, will you spend more money on specific gifts for people or on gift cards?

56% Specific gifts
21% Gift cards
23% Not sure

5) Do you consider holiday gift shopping a fun experience or an unpleasant chore?

44% Fun experience
35% Unpleasant chore

20% Somewhere in between

1% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence