Survey of 1,000 Adults
November 4-5, 2007
1)
Have you started your holiday gift shopping this
year?
27% Yes
69% No
4% Not sure
2)
Have you finished your holiday gift shopping
yet?
5% Yes
91% No
4% Not sure
3)
This holiday season, will you spend more or less on
gifts than you did last year?
17% More
53% Less
28% About the same
2% Not sure
4) When all is said and done, will you spend
more money on specific gifts for people or on gift cards?
56% Specific gifts
21% Gift cards
23% Not sure
5) Do you consider holiday gift shopping a fun
experience or an unpleasant chore?
44% Fun experience
35% Unpleasant chore
20% Somewhere in between
1% Not sure
NOTE: Margin of Sampling Error, +/- 3
percentage points with a 95% level of confidence