Survey of 1,000 Adults
December 3-4, 2007
1* Have you started your holiday gift shopping yet?
53% Yes
45% No
2% Not sure
2* Have you finished your holiday gift shopping yet?
16% Yes
81% No
3% Not sure
3* This holiday season, will you
spend more or less on gifts than you did last year?
22% More
50% Less
26% About the same
3% Not sure
4* How much of your gift shopping will be done online?
5% All
7% Most
9% About half
30% Some
48% None
1% Not sure
5* Generally speaking, do you consider this holiday season
joyous or stressful?
47% Joyous
44%
Stressful
9% Not sure
NOTE: Margin of Sampling Error, +/- 3
percentage points with a 95% level of confidence