Father’s Day

Survey of 1,000 Adults

June 8-9, 2008

1* We’re just about finished…Do you consider Father’s Day to be one of our nation’s most important holidays, least important holidays, or somewhere in between?

14% Most important

20% Least important

64% Somewhere in between

2% Not sure

2* Is your father still alive?

49% Yes

49% No

2% Not sure

3* (Only those who answered 1 to Q2) Will you visit or call your father on Father’s Day?

57% Visit

33% Call

7% Neither

2% Not sure

4* (Only those who answered 1 to Q2) Will you buy your Father a gift for Father’s Day?

59% Yes

32% No

10% Not sure

5* Is being a Father the most important role for a man to fill in today’s world?

71% Yes

15% No

15% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence