Survey of 1,000 Adults

Conducted November 30-December 1, 2008

By Rasmussen Reports

1* We’re just about finished…Have you started your holiday gift shopping yet?

54% Yes

42% No

4% Not sure

2*Okay… Have you finished your holiday gift shopping yet?

11% Yes

84% No

5% Not sure

3* This holiday season, will you spend more or less on gifts than you did last year?

10% More
60% Less

27% About the same

2% Not sure

4* When all is said and done, will you spend more money on specific gifts for people or on gift cards?

59% Specific gifts
15% Gift cards
25% Not sure

5* Do you consider holiday gift shopping a fun experience or an unpleasant chore?

39% Fun experience
41% Unpleasant chore

19% Somewhere in between

2% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence.