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Most Americans Go for Girl Scout Cookies

Sunday, February 06, 2011

Waistlines, watch out! The Girl Scouts have started selling their cookies again this year.

The latest Rasmussen Reports national telephone survey finds that nearly two-out-of three (64%) of Americans say they’re at least somewhat likely to buy Girl Scout cookies this year, including 43% who say they are Very Likely to do so. Thirty-four percent (34%) are unlikely to buy the tasty treats, with 14% who are Not At All Likely to buy any. (To see survey question wording, click here.)

After all, 74% of Adults have at least a somewhat favorable opinion of Girl Scout cookies, while 20% view them unfavorably. This includes 32% with a Very Favorable view of the cookies the scouts have been selling as a fundraiser for 80 years and just six percent (6%) with a Very Unfavorable view.

Asked their favorite type of Girl Scout cookie, 26% pick Thin Mints, while 19% opt for Samoas instead. The others trail in terms of popularity - Do-si-dos (6%), Trefoils (5%), Tagalongs (4%) and Lemon Chalet Cremes (1%). Two percent (2%) prefer one of the other types of cookie the Girl Scouts have available. Thirty-two percent (32%) say they don't eat the cookies at all.

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The survey of 1,000 American Adults were conducted on February 1-2, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.


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