Thirty-one percent (31%) of Americans say that Mothers’ Day is one of the nation’s most important holidays. A Rasmussen Reports national telephone survey found that only 8% believe it’s one of the least important while most—59%--place it somewhere in between. Last year, 27% ranked Mothers’ Day as one of the most important holidays.

Among those Americans whose mother is still alive, 67% of adults say they plan to visit their mother’s on Mother’s Day. A quarter (27%) claim they’ll call their mom’s on Sunday. Just 2% don’t intend to do either. Also, 26% say they’ll be sending flowers for Sunday. Men are much more likely to send bouquets their mom’s way than women.

Sixty-four percent (64%) believe that being a mother is the most important role for a woman to fill in today’s world. Women are a bit more likely than men to view motherhood as the most important role—69% of women hold that view along with 59% of men. In fact, that general view is shared across all demographic lines.

A separate survey conducted last year found that 70% believe that being a father is the most important role for a man to fill.

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