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25% Less Likely to Watch “The Tonight Show” After Leno Exit

Monday, February 10, 2014

Late night comedian Jay Leno ended his 22-year run as the host of NBC’s “The Tonight Show” last week, and Americans view him more favorably than his replacement, Jimmy Fallon. But more than half of adults say the switch from Leno to Fallon won’t impact their decision to watch the long-running show.

A new Rasmussen Reports national telephone survey shows that 69% of American Adults view Leno at least somewhat favorably, including 28% who have a Very Favorable impression of him. Sixteen percent (16%) view the funnyman unfavorably, with five percent (5%) who view him Very Unfavorably. (To see survey question wording, click here.)

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The survey of 1,000 Adults was conducted on February 7-8, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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