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Rasmussen Consumer Index
Only 10% of Consumers Rate Economy as Good or Excellent
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The Rasmussen Consumer Index, which measures the economic confidence of consumers on a daily basis, rebounded a point on Saturday to 75.1. That's down one point over the past week, but little changed from a month ago. Consumer confidence is still up 15 points from the beginning of 2009.

Data for the Consumer Index is collected via nightly telephone interviews and reported on a three-day rolling average basis. As a result, two-thirds of the interviews for today’s update were collected before yesterday’s report on unemployment. Monday morning’s update will be the first based entirely on interviews conducted following the report on jobs. It typically takes up to a week before the news from an unemployment report is fully reflected in consumer confidence data.

Nationally, only 10% of adult consumers rate the U.S. economy as good or excellent. Most (55%) give the economy a poor rating. Among various age groups, young adults between 18 and 29 rate the economy most positively--21% feel the economy is good or excellent condition. Just 12% of adults over 65, 7% of those between 30 and 39 amd 5% of adults between 40-64 rate the economy as good or excellent.

After reaching its highest level in over a week, the Rasmussen Investor Index, which measures the economic confidence of investors on a daily basis, slipped two points today to 87.6. Investor confidence is up two points from a week ago and is also little changed from a month ago. The Investor Index is up 24 points from the beginning of the year.

Among investors, 12% rate the economy as good or excellent, while 51% rate it as poor.

Want a free daily e-mail update? If it's in the news, it's in our polls). Updates also available on Twitter.

The Rasmussen Consumer Index and Investor Indexes are derived from nightly telephone surveys of 500 adults and reported on a three-day rolling average basis. The baseline for the Index was established at 100.0 in October 2001. Readings above 100.0 indicate that confidence is higher than in the baseline month. Detailed supplemental information is available for Premium Members. Historical data for the Consumer and Investor indexes as well as attitudes about the economy and personal finances are also available to Premium Members.

The Rasmussen Consumer Index reached its highest level ever at 127.0 on January 6, 2004. The all-time low was reached on March 10, 2009 at 54.7.

The Rasmussen Investor Index reached its highest level ever at 150.9 on January 7, 2004. The lowest level ever measured was 52.5 on March 9, 2009.

The baseline for the Rasmussen Consumer Index was established at 100.0 in October 2001. At 75.1, overall levels of economic confidence are significantly lower today than they were in the aftermath of the 9-11 terrorist attacks.

Rasmussen Reports is an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information.

The Rasmussen Reports Election Edge™ Premium Service offers the most comprehensive public opinion coverage available anywhere.

Scott Rasmussen, president of Rasmussen Reports, has been an independent pollster for more than a decade.

Rasmussen Consumer Index: Daily Readings

7-Nov

SA

75.1

6-Nov

FR

73.7

5-Nov

TH

75.6

4-Nov

WE

72.6

3-Nov

TU

74.5

2-Nov

MO

76.0

1-Nov

SU

78.3

Rasmussen Consumer Index:
Full month recent history

Sep-09

79.1

Aug-09

77.0

Jul-09

69.2

Jun-09

72.0

May-09

73.2

Apr-09

70.8

Mar-09

64.2

Feb-09

57.6

Jan-09

60.8

Dec-08

59.6

Nov-08

64.5

Oct-08

69.0

Sep-08

78.3

Aug-08

79.7

Jul-08

72.8

Jun-08

71.9

May-08

73.5

Apr-08

74.8

Mar-08

76.9

Feb-08

86.1

Jan-08

89.5

Consumer Index Highs and Lows

 

High

Low

2009

83.5

54.7

2008

99.5

56.7

2007

121.9

91.5

2006

124.0

99.3

2005

121.2

95.4

2004

127.0

104.6

2003

123.2

83.2

2002

124.3

95.5

Investor Index Highs and Lows

 

High

Low

2009

95.5

52.5

2008

113.2

58.5

2007

150.0

107.6

2006

148.2

120.9

2005

145.0

111.8

2004

150.9

123.6

2003

150.3

91.1

2002

143.9

105.2

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