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Plurality See Little Impact from Yahoo Merger
Wednesday, April 23, 2008
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The latest Rasmussen Reports national telephone survey found that 42% of Americans think that a Yahoo merger will have little impact on Internet users. Twenty-one percent (21%) say such a merger would be bad for Internet users while 16% say it would be good news. Two months ago, 30% believed a Yahoo-Microsoft merger would be good for Internet users, 18% disagreed and 51% weren’t sure. Overall, 44% have been following Yahoo merger stories at least somewhat closely. Thirty-five percent (35%) haven’t been following the story very closely, while 18% haven’t been following it at all. Men follow the story more closely than women. Yahoo is viewed favorably by 61% of adults. That’s down slightly from February when 65% held a favorable opinion of the company. Today, 19% have an unfavorable opinion of the search engine. Its competitor and merger prospect Google receives a slightly higher favorable rating. Seventy percent (70%) have a very favorable or somewhat favorable opinion of Google, while only 14% offer negative reviews. Those under 40 hold a more favorable opinion towards the new media giant than their elders. AOL, on the other hand, is disliked by many. The company grabs a favorable rating from 32% of adults and an unfavorable rating from 49% of adults. See survey questions and toplines. Crosstabs available for Premium Members only. Rasmussen Reports is an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information. The Rasmussen Reports ElectionEdge™ Premium Service for Election 2008 offers the most comprehensive public opinion coverage ever provided for a Presidential election. Scott Rasmussen, president of Rasmussen Reports, has been an independent pollster for more than a decade.
Survey of 1,000 Adults
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