If it's in the News, it's in our Polls. Public opinion polling since 2003.

 

Americans Are Starting Their Holiday Shopping Early This Year

Wednesday, November 22, 2017

Americans are jumping the gun on holiday shopping this year, with nearly half who say they’ve already started even before Black Friday and Cyber Monday deals hit.

A new Rasmussen Reports national telephone and online survey finds that 47% of American Adults have already started their holiday gift shopping before Thanksgiving, up from 40% this time last year  and the highest number of early shoppers since Rasmussen Reports began asking this question in 2006.  Just as many (49%) have not started their shopping yet. (To see survey question wording, click here.)

(Want a free daily e-mail update? If it's in the news, it's in our polls).  Rasmussen Reports updates are also available on Twitter or Facebook

This survey of 1,000 Adults nationwide was conducted on November 15-16, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

OR

Save 60% on 13 months of Rasmussen Reader service – Just $24.95! >Limited Time Discount Offer

Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.

To learn more about our methodology, click here.