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Most View Big Three Auto Companies Positively
Chrysler Lags with 51% Favorable
Wednesday, March 07, 2007
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Despite a long-term slump in the auto industry-hitting jobs hardest in Michigan-most Americans view the country's big auto makers at least somewhat favorably. An overwhelming majority (84%) say the U.S. auto industry is at least somewhat important to the financial stability of the national economy overall, with 49% saying it is "very important." The latest Rasmussen Reports survey found that 58% of Americans now say it's good for the economy when foreign automakers open plants stateside. That figure includes 63% of men and 53% of women. Overall, just 19% say it's bad. Last July, responding to a slightly different question, 44% agreed that foreign investment in American companies is a good thing (including 57% of men and only 32% of women). Then, 33% of all respondents disagreed. Unaffiliated Americans are slightly more bullish about foreign investment, with 65% saying it's a boon versus 58% of Republicans and 52% of Democrats. As for the Big Three auto manufacturers, the Ford Motor Company is viewed favorably by 57% and unfavorably by 30%. General Motors, which despite its own struggles remains the top car maker and posted strong sales last month, is viewed favorably by 69% and unfavorably by 22%, a jump for GM in our polling. In July of last year we found that 48% held a favorable opinion of the firm. (A proposed alliance then in the news between GM and Renault & Nissan never came to pass.) Chrysler is regarded favorably by just 51%, unfavorably by 31%. The company is the American division of DaimlerChrysler, formed from a 1998 merger between Chrysler and Germany-based Daimler-Benz. High production costs in the U.S., including union-protected wage rates, have kept Chrysler from performing to parent company's satisfaction. The latter is now seeking to shed its acquisition even as Chrysler sheds 13,000 jobs. Crosstabs available for Premium Members only. Rasmussen Reports is an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information. The Rasmussen Reports ElectionEdge™ Premium Service for Election 2008 offers the most comprehensive public opinion coverage ever provided for a Presidential election. Scott Rasmussen, president of Rasmussen Reports, has been an independent pollster for more than a decade.
Survey of 1,000 Adults
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