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Most Would Choose Foreign Over American If Product Is Better, Cheaper

Friday, January 27, 2012

Adults nationwide still place high importance on buying American-made products, but most would go with a foreign product if it’s cheaper and better than its American counterpart.

The latest Rasmussen Reports national telephone survey of American Adults shows that 90% of adults say it’s at least somewhat important to buy a product made in America, including 61% who say it’s Very Important. (To see survey question wording, click here.)

The survey of 1,000 Adults was conducted on January 24-25, 2012 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

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