Toplines: Bill Gates

Survey of 1,000 Adults

June 26-27, 2008

1* We’re just about finished…..Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Bill Gates?

24% Very favorable

44% Somewhat favorable

10% Somewhat unfavorable

7% Very unfavorable

22% Not sure

2* Okay…. Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Steven Jobs?

10% Very favorable

28% Somewhat favorable

13% Somewhat unfavorable

6% Very unfavorable

49% Not sure

3* Who has done more for the computer industry—Bill Gates or Steven Jobs?

59% Bill Gates

8% Steven Jobs

34% Not sure

4* Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Microsoft?

26% Very favorable

45% Somewhat favorable

12% Somewhat unfavorable

4% Very unfavorable

12% Not sure

5* Okay…. Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Apple Computer?

23% Very favorable

40% Somewhat favorable

15% Somewhat unfavorable

5% Very unfavorable

17% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence