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Toplines - Holiday Shopping - November 4-5, 2008
See Article National Telephone
Survey of 1,000 Adults 1* We’re just about finished…Have you started your
holiday gift shopping yet? 25% Yes 72% No
2% Not sure 2*Okay… Have you finished your holiday gift
shopping yet?
5% Yes 91% No
3% Not sure 3* This holiday season, will you spend more or less
on gifts than you did last year? 10% More
66% Less
21% About the same
3% Not sure 4* When all is said and done, will you spend
more money on specific gifts for people or on gift cards? 54% Specific gifts
19% Gift cards
27% Not sure 5* Do you consider holiday gift shopping a fun
experience or an unpleasant chore? 41% Fun experience
40% Unpleasant chore
18% Somewhere in between
2% Not sure NOTE: Margin of Sampling Error, +/- 3
percentage points with a 95% level of confidence |