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Toplines - Holiday Shopping - December 14-15, 2008

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Daily Snapshot

National Survey of 1,000 Adults

Conducted December 14-15, 2008

By Rasmussen Reports

1* We’re just about finished…Have you started your holiday gift shopping yet?

66% Yes
31% No

3% Not sure

2*Okay… Have you finished your holiday gift shopping yet?

29% Yes
67% No

4% Not sure

3* This holiday season, will you spend more or less on gifts than you did last year?

11% More
67% Less

19% About the same

3% Not sure

4* How much of your gift shopping will be done online? All of it, most of it, about half, some, or will none of your holiday gift shopping be done on-line?

2% All

8% Most

12% About half

29% Some

47% None

1% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence.