National Survey of 1,000 Adults
Conducted October 17-18, 2009

By Rasmussen Reports

1* Is Halloween one of nation's most important holidays, one of the least important holidays or somewhere in between?

6% Most important
53% Least important
39% Somewhere in between

3% Not sure

2* Is Halloween a holiday just for kids or for both kids and adults?

40% Just for kids
52% Both kids and adults

7% Not sure

3* Will you get dressed up for Halloween this year?

17% Yes
76% No
7% Not sure

4* Will you decorate your house for Halloween?

32% Yes
64% No
4% Not sure

5* How will you be spending your time on Halloween?

31% Passing out candy

18% Taking kids trick or treating

10% Going to a Halloween party

2% Watching horror movies

31% Nothing special

8% Not sure

6* Taking into account items like costumes, candy and decorations, how much money will you spend this Halloween?

67% $0-$25

15% $25-$50

9% $50-$100

2% $100-$150

1% $150-$200

1% Greater than $200

4% Not sure

7* Have you ever been the victim of a Halloween prank?

28% Yes
67% No
5% Not sure

8* Does the Halloween season come too early?

19% Yes
61% No
19% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence