National Survey of 1,000 Adults
Conducted November 22-23, 2009

By Rasmussen Reports

1* Have you started your holiday gift shopping yet?

41% Yes
57% No
2% Not sure

2* Have you finished your holiday gift shopping yet?

7% Yes
90% No
3% Not sure

3* Do you generally finish your holiday shopping early, or do you tend to wait until the last minute?

53% Generally finish early
37% Tend to wait until the last minute

10% Not sure

4* This holiday season, will you spend more or less on gifts than you did last year?

8% More
71% Less
19% About the same
2% Not sure

5* How much of your gift shopping will be done online? All of it, most of it, about half, some, or will none of your holiday gift shopping be done on-line?

2% All

8% Most

11% About half

35% Some

42% None

1% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence