National Telephone Survey of 1,000 Adults
Conducted November 4-5, 2008
By Rasmussen Reports

1* We’re just about finished…Have you started your holiday gift shopping yet?

25% Yes

72% No

2% Not sure

2*Okay… Have you finished your holiday gift shopping yet?

5% Yes

91% No

3% Not sure

3* This holiday season, will you spend more or less on gifts than you did last year?

10% More

66% Less

21% About the same

3% Not sure

4* When all is said and done, will you spend more money on specific gifts for people or on gift cards?

54% Specific gifts

19% Gift cards

27% Not sure

5* Do you consider holiday gift shopping a fun experience or an unpleasant chore?

41% Fun experience

40% Unpleasant chore

18% Somewhere in between

2% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence