National Survey of 1,000 Adults
Conducted May 6-7, 2009

By Rasmussen Reports

1* What is your primary source for local news?

53% Television
18% Newspapers
16% Internet
9% Radio
4% Not sure

2* How often do you buy a print version of your local newspaper?

37% Rarely or never
19% Once a week or less
11% Several times a week
31% Every day or nearly every day
2% Not sure

3* Which do you prefer—reading a printed version of the newspaper or reading an online version of the newspaper?

69% Reading a printed version
24% Reading an online version
7% Not sure

4* How long will it be before daily newspapers go out of business?

17% Less than three years

23% Three to five years
25% Five to ten years
5% Ten to twenty years
18% They’ll never go out of business
12% Not sure

5* What would you miss most if Daily Newspapers stopped printing?

22% Nothing

20% Ads or coupons
26% Local news
4% Sports

5% Editorials or commentaries
3% Comics
3% Obituaries
9% Other
9% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence