National Survey of 1,000 Adults

Conducted December 8-9, 2008

By Rasmussen Reports

1* We’re just about finished…Have you started your holiday gift shopping yet?

61% Yes

33% No

5% Not sure

2*Okay… Have you finished your holiday gift shopping yet?

22% Yes

71% No

6% Not sure

3* This holiday season, will you spend more or less on gifts than you did last year?

12% More
62% Less

22% About the same

3% Not sure

4* When all is said and done, will you spend more money on specific gifts for people or on gift cards?

62% Specific gifts
12% Gift cards
25% Not sure

5* Do you consider holiday gift shopping a fun experience or an unpleasant chore?

48% Fun experience
34% Unpleasant chore

15% Somewhere in between

3% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence.