Tuesday, October 20, 2009
October 20, 2009 – Asbury Park, NJ –Rasmussen Reports, LLC, an electronic media company specializing in public opinion polling, is announcing three new additions to its staff this week. These hires expand the company’s sales, communications and online divisions and will work to heighten the visibility of its data products, including RasmussenReports.com, the most visited public opinion Web site in the country.
“We welcome these new additions to the Rasmussen Reports family,” President and CEO Scott Rasmussen said. “In these information-overloaded times, people are looking for independent, concise and uncompromised statistics about relevant issues more than ever. The talent and experience of our new team members will help us get the public and the media the information they need, when and how they need it, while extending the reach of our brand and our portfolio of services.”
John Troyan is newly-appointed Sales Manager and will be responsible for all corporate sales initiatives, including online advertising, sponsored index product and Web page sponsorships, as well as new client and partnership cultivation. Prior to joining Rasmussen Reports, Troyan served as Nielsen Business Media’s Sales Director, Digital Events in their Business Development Group, where he managed the sales efforts for 11 brands including The Hollywood Reporter, Billboard and AdWeek. His experience in media-specific sales and advertising spans 16 years, and includes 12 years with entertainment trade papers Variety and The Hollywood Reporter, where he worked closely with studio heads and producers on dozens of Academy Award campaigns. A seasoned client relationship builder with the ability to create and manage customized sponsorship opportunities, his efforts have generated millions of dollars in sales revenue. Troyan has a BS in Business Economics from the State University of New York College at Oneonta.
Debra Falk is now Rasmussen Reports’ Director of Communications, responsible for handling day-to-day media relations along with institutional branding and Premium Service customer programs. Most recently she was Team Manager of Programming Communications at New York public media company WNET.ORG, where she executed high-profile, multi-faceted publicity campaigns to promote the station’s national series, including American Masters, Nature and Secrets of the Dead. Earlier, she worked at Zullo Associates, Inc., a marketing communications firm in Princeton, NJ, where she managed national ad campaigns and special events for an array of food, beverage and retail clients, including Farmland Dairies, Finlandia and Mercedes-Benz. She has a BA magna cum laude in American Studies and English from Rutgers University.
Alexander Napoliello joins the team as Website Administrator, responsible for the writing, producing and posting of online content for RasmussenReports.com. A recent college graduate, Napoliello’s experience includes work as a staff writer for New York’s thewaster.com, covering the music beat with reviews and feature stories. He was also a member of the news team and on-air host at WRSU, the Rutgers University campus radio station in New Brunswick, N.J., where he prepared news broadcasts and produced a two-hour morning show highlighting current events, music and sports. He also interned at top-rated New York radio station WPLJ-FM. He has a BA in Journalism and Media Studies from Rutgers and also studied electronic media at Kutztown University.
About Rasmussen Reports, LLC
Rasmussen Reports, LLC is an independent electronic media company specializing in the collection, publication, and distribution of public opinion polling information. The company’s Web site, RasmussenReports.com, the most visited public opinion site in the country, provides daily measures of consumer and investor confidence, a daily Presidential Approval Index, plus in-depth polling statistics and commentary tracking trends in politics, business, current events and lifestyle. Rasmussen is a trusted information resource for print, broadcast and online news outlets across the country and around the world. If it’s in the news, it’s in our polls. The Rasmussen Reports Election Edge™ Premium Service offers the most comprehensive public opinion coverage available anywhere. Scott Rasmussen, president and CEO of Rasmussen Reports, is a veteran of the broadcast business who has been an independent pollster for more than a decade.
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.