Monday, September 27, 2010
Starting today, new article formatting and data access changes are being implemented on RasmussenReports.com that will result in our Platinum Members receiving even greater benefits from their paid subscriptions.
While all visitors to our website will continue to have access to many of the daily polls and related features that our readers have come to rely on, including the Daily Presidential Tracking Poll and survey questions and toplines, a substantial amount of data, articles and other information will now be reserved exclusively for our Platinum Member site.
Moving forward, we will be reporting some of our polling information in a tiered format, reflecting two grades of content - that which is “public” and more basic in nature and that which is “Platinum," meaning more detailed. An article designated by an “R” icon indicates that its content has been streamlined for public view to include broad-brushstroke information about a race or other topic. Platinum membership will be required for access to the full story and its more in-depth information.
The next generation of RasmussenReports.com also includes a newly-implemented shelf-life for articles displayed on our public site. Fifteen days after an article posts on our public site, it will be archived in the Platinum section. So only Platinum Service members will have unlimited access to older articles, along with an array of exclusive content and special features the general public cannot see. These added-value features include in-depth polling articles and crosstabs, detailed toplines, trend data on topical issues, exclusive analysis from Scott Rasmussen and more.
So to get the most out of our polls, become a Platinum Service member now. Go Platinum – and get more.
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $3.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.