Friday, January 13, 2012
Earlier this year, Rasmussen Reports launched The Rasmussen Reader subscription as part of a larger effort to distribute its public opinion information through a variety of media platforms. The Rasmussen Reader is regularly available for $3.95 per month or $34.95 per year.
Now that the holidays are over, our limited time discount offer to The Rasmussen Reader subscription is coming to an end. Sign up for this subscription using promo code “HOLIDAY” by January 15, 2012 and get access to more than 20 exclusive stories each week, including all 2012 election articles, until November 7, 2012 for just $24.95.
Please note that the introductory 72-hour free trial to The Rasmussen Reader, available to the public since the October 1 launch of the service, has been discontinued.
If you previously signed up for the free trial, and would like to take advantage of this offer using the same e-mail address, simply log in with the e-mail address and password you used to register for the trial and then follow the steps to renew the account for a full membership. Be sure that “HOLIDAY” is entered into the promo code field and verified.
The Rasmussen Reader subscription has no impact on Platinum Membership services. Platinum Members continue to receive access to survey crosstabs and other information for $19.95 per month or $199.95 annually.
While Rasmussen Reports provides daily polling data on a variety of topics including daily measures of consumer and investor confidence, site traffic typically peaks in election years. The most popular page on the site is the daily Presidential Tracking Poll, which remains free to the public. Currently that page provides daily updates of the president’s Job Approval ratings and a summary of public reaction to other events in the news. When the Republican challenger has been identified, that page will also provide a daily update of the 2012 race for the White House.
Rasmussen Reports, a media company specializing in the collection, publication, and distribution of public opinion data, is currently working on a number of media distribution relationships that will be announced in the coming months.
Scott Rasmussen, President and Founder of Rasmussen Reports, has also recently announced the January 2012 release of his new book, The People’s Money: How Voters Will Balance the Budget and Eliminate the Federal Debt.
The People’s Money offers a careful and comprehensive review of history, budgetary documents, and public opinion data that shows that voters are far more willing than their politicians to make the hard choices needed to reduce federal spending. It also demonstrates how the American people are the solution to budget issues, rather than the problem, and shows specific proposals supported by a majority of voters that would balance the budget, completely eliminate the federal debt, and prepare the nation for the twenty-first century.
Pre-orders for Scott’s book are now available.
You can also order an autographed collectibles edition of The People’s Money.
“As the Election 2012 season arrives, we look forward to sharing our information and insights with our subscribers,” Rasmussen said. “In the coming months, we look forward to sharing more news of how will be sharing our content with an ever-growing audience.”
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.